Erik Belouszov about russian poster design

Erik Belouszov about russian poster design

1. Design is…

My whole life is built around this concept. My favourite profession, which interests me, fascinates me, it’s still work, but it’s a pleasure doing it. All my friends, acquaintances, my job is connected to design.

2. The Russian design? Three important names, three merits, three faults – yesterday, today and tomorrow.

The Russian design is very eclectic. Presumably it’s peculiarity lies in that, just as Russia’s, which is neither West nor East. We look East with one of the heads of the double-headed eagle on the Russian coat of arms, while with the other we look West. In consequence, the Russian designers have many various influences. However, I can’t say that there is a characteristic Russian school. There are, of course, extraordinary, individual personalities, who mark Russian design with their work, but they are all very different, they don’t resemble each other at all. There are some, who are oriented towards one direction, while others towards a different one. It’s an assembly of top-quality and interesting designers and design ideas.

3. What is the heritage of the Russian avant-garde for you?

Avant-garde is the cocoon in which we live, and of which we take no notice. It’s always with us, but we don’t communicate with it all the time. Just like when a child is born in a particular environment and then keeps existing in it. This is the avant-garde that I love and that I’ve studied a lot of times, and which is presumably storeddeep inside of me. However, I don’t rely continuosly on the Russian avant-garde, it is not a daily dialogue with the artist and designers of the time.

4. Who from world designers have influenced to you the most?

I don’t want to name anyone who had influence on me, however, I like a lot of designers. I look around a lot, we have a huge library, we’ve always bought books. However, today a lot of things can be found on the Internet, so I always follow what’s going on.Names… I’m simply afraid of leaving someone out. I like the Japanese school, the French, the Dutch, the Swiss schools.I know a lot of designers personally, I love and respect them.

5. How could you formulate the essence of your author’s creative concept? Your way in design? Your style?

I don’t want to define it, others should describe my style, in which I work, if I have one. But I tell you how I would like to see it. Design has many essences, many goals. There are functional goals, educational goals, so various types. I’d like that what I’m engaged in should be entertaining, shouldn’t be boring, that my graphical works should be very interesting with their compositional solutions, with their colour schemes. Besides, I have a lot of works that get on the stage, in museums, exhibitions, so that are strongly connected to entertainment.

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